In the past, SMBs have been a difficult market for insurance brokers, as many SMBs have been unable to afford traditional group health insurance. However, new solutions such as defined contribution health benefits are opening the SMB market back up to health insurance brokers.
This guide provides insight on the significant SMB market opportunity, best practices on successfully selling and marketing to SMBs, and identifying the ideal customers for defined contribution health plans.
The formidable buying power of the SMB market.
How to successfully prospect and market to SMBs.
Four unique buying characteristics of SMBs