Small businesses can create a competitive advantage by allowing employees to choose their own health insurance. When we treat health insurance like a consumer product, the value of that product increases. More valuable benefits translate into satisfaction and productivity—which are the reasons we offer benefits in the first place.
Get this guide to learn more about a choice-based plan that is employer-funded, but employee-owned.
The history of employment-based health insurance
The advantages and disadvantages of employment-based health insurance
How recent legislative changes have created a hybrid solution, allowing small business to save money and offer superior health benefits